Amazon is about to stream its first 'Thursday Night Football' game

Amazon Inc. will make its "Thursday Night Football" streaming debut,

and it hopes to improve the broadcast experience enough to keep viewers coming back.

Amazon Inc. will broadcast its 1st-ever NFL game on Thursday,

between 2 early-season Super Bowl favorites: the Kansas City Chiefs and the Los Angeles Chargers.

broadcast coverage is set to begin at 7 pm ET -- as indicated by a large banner

Kickoff is scheduled for 8:15pm ET.

It's part of a deal between the NFL and Amazon announced in March last year,

with the Amazon Inc. getting exclusive rights to the NFL league's "Thursday Night Football" games.

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